Thai AirAsia will see 2014 as one of its most dreadful years as it will record the biggest slump in profits in 10 years of history.
The ongoing political crises in Thailand were said to be the major contributing factor of the decline. The company said it will focus more on domestic markets rather than international ones because international market recorded huge drop in profit compared to domestic market.
It does not seem to affect much of AirAsia’s operation in other region though, as indicated y AirAsia’s desire to launch AirAsia Asean Pass, which allows users to pick flights throughout Asean (Southeast Asian) countries using pre-purchased credits. With 137 routes within AirAsia network for Asean alone, users will be spoilt for choice, according to a news report from 3sixty, AirAsia’s travel magazine.
The announcement came in shortly after previous news article by The Star Malaysia highlighting its scucess as Asia’s Best and World’s Best Low Cost Airline by Skytrax for six consecutive years (2009 to 2014).